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Building Market-leading Products and Experiences with Insight, Understanding, Strategy, and Design

Purpose-driven vision, qualitative and quantitative research, and data-driven insights form the bedrock of a unified, differentiated experience

Persona-focused planning, conscious design, and incremental engagement

Velocity

We consistently communicate and focus on success defined for the target customer experience, ensuring the desired impact and time-to-market.

Experience-based approach

Working in rapid sprints, we deliver a product that fulfills the experience design, ensuring that human desirability, business viability, and tech feasibility are addressed and managed.

Intentional design

We blend qualitative, quantitative, and lean methodologies with our industry know-how and first-hand customer perspective to design engaging experiences. We lead with purpose, direction, and insight.

Incremental delivery

Lean steps promote iterative, design-led engagement, testing, and refinement to establish confidence in the change in your organization.

Our Offerings

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Product and experience research

Harness qualitative and quantitative methods to explore and operationalize, capturing the goals, consideration sets, barriers, and emotions of customers and your business to understand why they may (or may not) choose one product over another.

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Product and experience strategy

Create the case for investment in scaling product development. Bring your customers, technology, and key stakeholders together to create a clear, purpose-driven vision and build your products and experiences.

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Product and experience design

Cover digital engineering entirely through bespoke application engineering, Kubernetes, and other orchestrators and business platforms.

Business Impact

Supported seven million customers of a leading financial organization with our research CoE

Increased test drive requests by 37 percent for a leading automotive brand.

Delivered a 95 percent customer approval rating for a remote financial advisor tool

More Experience Services

Business ideas, goals, and problems aren’t one-size-fits-all. Business solutions shouldn’t be either

Experience Engineering

Creative, Content, Brand, and Campaigns

Featuring News

Salesforce News Image

Salesforce Launches Next Generation of Einstein

Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work to drive significant productivity gains.

Einstein Copilot Studio will let any organization customize their Einstein Copilot for specific business needs.

AAA, Heathrow Airport, and KPMG US use Einstein to improve productivity, drive revenue, and create personalized experiences.

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SAP News Image

SAP Helps Customers Build a Cloud-First Business Strategy

SAP SE (NYSE: SAP) today announced a comprehensive set of resources, services, and financial incentives to help every customer move to the cloud and maintain the pace and level of innovation that cloud enables.

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OpenAI News Image

OpenAI Developing Software for Task Automation

OpenAI is developing agent software capable of handling web-based tasks, including gathering public data about companies, creating itineraries, or booking flight tickets.

The new assistants, often referred to as "agents," promise to perform more complex personal and work tasks when commanded by a human, without needing close supervision. OpenAI did not immediately respond to a request for comment.

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Oracle News Image

Oracle Introduces Compute Cloud@Customer

Oracle today announced Oracle Compute Cloud@Customer, a rack-scale cloud infrastructure that enables organizations to use Oracle Cloud Infrastructure (OCI) compute services anywhere.

With Compute Cloud@Customer, customers can develop, deploy, secure, and manage workloads using the same software stack as OCI in deployments as small as a single rack.

New Delhi, India—9 August 2023

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Our Partners

We team up with industry-leading solutions and platform providers so that our clients are empowered to achieve, adopt, and grow through continuous improvements in a changing world.
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